Live across 77 provinces

The coordination layer
for Thai tourism

Every booking. Every driver. Every province. Live.

77PROVINCES
7LANGUAGES
60dFREE TRIAL

Built in Thailand, for the world.

BANGKOK12 ACTIVECHIANG MAI4 ACTIVECHIANG RAI2 ACTIVEPATTAYA3 ACTIVEHUA HIN2 ACTIVEPHUKET2 ACTIVEKRABI1 ACTIVE

NETWORK · LIVE

7 HUBS · 26 ACTIVE

13.7563° N

100.5018° E

77
PROVINCES COVERED
7
LANGUAGES
24/7
LINE COORDINATION
60d
FREE TRIAL
● WHY NOW

A market the size of a country, still run on

WhatsApp threads, spreadsheets, and phone calls. Thailand is rebuilding its tourism engine — and choosing the system it will run on for the next decade.

01 · MARKET
$58B rebuilt

Thailand's tourism economy is projected to pass pre-pandemic highs in 2026. Ground transport is the single largest operational spend inside that number — and the least digitised.

02 · BEHAVIOUR
95% on LINE

Every Thai driver and operator already lives inside LINE. RIDEN dispatches there — no new app, no training, no behaviour change. The distribution problem is solved.

03 · MOAT
Fragmented by default

2,400+ operators. 77 provinces. Zero dominant platform. A coordination layer, once owned, is structurally hard to dislodge — and we are twelve months ahead.

CHAPTER 01 · THE DMC

Bookings begin in Bangkok.

A Thai tour company receives a booking from a foreign travel agent. Seven days. Multi-vehicle. Twelve fields — one form. The portal generates the booking ID before the DMC has finished their coffee.

▸ BK-2026-101
Bangkok → Pattaya
VAN 92 ADULTS · 1 CHILD09:00 · 7 DAYS
CHAPTER 02 · THE OPERATOR

Dispatched on LINE. In Thai.

A Thai Flex Message lands in the operator's existing LINE chat. No new app. No training. Accept in full, split by day, or send to the driver pool — all from within LINE.

R
new · BK-2026-101
กรุงเทพ → พัทยา · 9 ที่นั่ง
ACCEPT ALL · 7 DAYS ✓
R
confirmed · Somchai กข1234
ส่งให้ DMC แล้ว
CHAPTER 03 · THE DRIVER

Photographed. GPS-stamped.

Pickup → transit → drop. Each moment captured, auto-stamped with latitude, longitude, UTC time, and trip code. The agent in Seoul sees proof before the passenger unbuckles.

Bangkok pickup
09:03 · BKK
Thai highway in transit
11:47 · HWY7
Pattaya drop-off
12:15 · PTY
● CHAPTER 04 · THE NETWORK

Every route. Every province.

From Suvarnabhumi airport transfers to Chiang Rai hill treks, from Phuket island hops to Hua Hin weekend escapes — RIDEN coordinates every corner of Thai tourism transport, every hour of every day.

● CHAPTER 05 · PRICING

Begin free

Sixty days · No credit card · Cancel anytime

Starter
For boutique DMCs
฿2,000/mo
Billed annually
  • Unlimited bookings
  • 5 operator connections
  • LINE integration · Thai
  • Real-time GPS tracking
  • Email support
Begin trial
Most chosen
Growth
For scaling DMCs
฿4,000/mo
Billed annually · Save 20%
  • Everything in Starter
  • Unlimited operators
  • Driver pool access
  • Multi-user team logins
  • Analytics dashboard
  • Priority LINE support
Begin trial ↗
Pro
For enterprise DMCs
฿6,000/mo
Billed annually · SLA included
  • Everything in Growth
  • White-label DMC portal
  • Custom booking fields
  • API access
  • Dedicated account manager
  • SLA guarantees
Contact sales
● FROM THE FIELD

What Thai DMCs are saying

We cut 14 WhatsApp threads per multi-day booking down to one portal view. Our ops team gets their evenings back.
Pc
Pailin Chaiyapan
Head of Ops · Siam Horizon Tours
The LINE Flex Message dispatch is the feature I didn't know I needed. My operators accept bookings in 30 seconds.
Ns
Nattapong Srisawat
Founder · Andaman Blue DMC
Seven days of multi-vehicle coordination, five countries in the booking chain, one dashboard. RIDEN is what ground transport needed.
Kr
Kanya Rojanathana
MD · Ruen Thai Travel Group

WHERE WE RUN

From Bangkok to the islands.

Bangkok
Chiang Mai
Phuket
Krabi
Pattaya
Hua Hin
Koh Samui
Chiang Rai
Ayutthaya
Sukhothai
Pai
Khao Lak
Koh Phi Phi
Hat Yai
Udon Thani
Kanchanaburi
Bangkok
Chiang Mai
Phuket
Krabi
Pattaya
Hua Hin
Koh Samui
Chiang Rai
Ayutthaya
Sukhothai
Pai
Khao Lak
Koh Phi Phi
Hat Yai
Udon Thani
Kanchanaburi

BUILT IN BANGKOK · COORDINATING ACROSS THE KINGDOM

● REQUEST A DEMO

See RIDEN in action

30-minute walkthrough. Portal, LINE flow, driver app. In Thai or English.

Coordinate Thailand

60-day free trial. No credit card. No setup fee. Full platform access from day one.

Riden — The coordination layer for Thai tourism · Riden