1
● Industry·9 min read
The state of Thai tourism transport, 2026
Twenty million arrivals. Seventy-seven provinces. And still, most DMCs run ops on WhatsApp. Here's what the numbers actually say.
Jeet Ariyapraveetrakul · Apr 8, 2026
● BLOG
Field notes.
Essays from the team. Thai tourism, ground transport, coordination infrastructure, and what we learn along the way.
2
● Culture·7 min read
Why LINE won: a history of Thai messaging
Thailand is one of the only markets where LINE beat WhatsApp. Understanding why matters for anyone building consumer-facing tech in Southeast Asia.
Sasi Kittiaram · Mar 22, 2026
3
● Founders·12 min read
Building Riden: our first year
How we went from a Google Sheet in Bangkok to a production platform handling real bookings. Everything we learned — and everything we got wrong.
Jeet Ariyapraveetrakul · Mar 1, 2026